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Enhance customer desire to buy a printer three tips

文章出处: 人气:: 发表时间:2016-04-19 16:51:15
Many times customers even with a certain desire to buy the product if it is not urgently needed, still will not make a purchase decision, so salespeople need to take the initiative to seize the opportunity, applying appropriate intensification techniques to successfully stimulate the customer's desire to buy. Weakening prices policy at the time of purchase, the customer consider the most factors in addition to the quality of the product itself, the product will often prohibitively high prices, the sales price of the product can be disassembled, assuming the price of a universal printer is: 120 000, you recommend to customers count with him about the cost of this universal printer modified: head (epson printer) + rack + fees + service technicians, so doing you one by one, the customer will accept you price and product.
Specifically can have the following two ways: "Like" to buy: The price of a small amount of a similar form, into the number of customer-specific expenses necessary for life, which is necessary with the customer to buy other products price, which led to customer acceptance of the heart, such as "the laptop price of 6,000 yuan, can be at least five years, then the annual needs of only 1,200 yuan, 100 yuan a month, the equivalent of a month with friends or buy a piece of clothing. This again reduces the price pressure.
"Buy less" way to buy: in the content and "Like" approach is no big difference, but it will cause great psychological gap between the customer, such as "The laptop price of 6,000 yuan, can be used for at least five years, then every year only need to spend 1,200 yuan, 100 yuan a month, less like buying a dress, go to Internet cafes are no longer the same.
Salespeople can with a certain opportunity to Miao Xu customer does not purchase the product may cause loss of interest, if the actual figures and events as evidence more convincing.
For example, a car salesman in the recommended maintenance services to customers when car maintenance services, said: "President Chen, before we have repeatedly persuaded a friend to take care of my car, the friends eventually did not purchase, do not pay attention to maintenance, the results of the car to open the highway, suddenly thrown aim, leading two cars rear-end, but fortunately no one was hurt. we must not take his own life a joke, you say, right? "
By salesman personally dictating similar scenarios, so that customers must be able to understand the serious consequences can not pay attention to maintenance, causing psychological fear, effectively improve customer desire to buy. Employing the weakness Everyone wants to do more with less money, different, be respected, these features can become the time of sale can take advantage of its features. Spend less. Salespeople can through promotions, discounts, holiday promotions, gift supplies, allowing customers to spend less, so as to stimulate the desire to buy, such as "Zhang, now is the National Day, our company during this period the company put a large universal printer price, the price is higher than the machine Shipping usually better enjoy the gift related supplies. "
Make more money. And spend less corresponds also a weakness of human nature, people always want to be able to spend the same amount of money to buy more interest in the room. For example, "The automatic dialing system, make full use of existing computer equipment, effectively improve the efficiency of the sales phone calls, accordingly, it will reduce the cost of supplies." When using this strategy, it can be considered a discount, brand-name services, and free gifts like. Different. Popular, brand name, etc. will stimulate strong customer desire to buy. 3D printer manufacturers latest R & D 9-color, 11-color printer 7910 series, 9910 series Wan 11 color printers. Feature of several devices is 9 color machine is 1.5 times faster 8-color machine, color machine 11 is three times the 8-color machine. This is the advantage of Long Run universal printer, the only one in China. Sense of respect. Many customers are very concerned about their own honor, so customers can take to stimulate the desire to buy, for example, "You see, such a good machine, the price is so expensive, it was only like you in this capacity are qualified to purchase."